Callum Ballard
About Callum Ballard
Callum Ballard is the Analytics Lead at Cleo in London, with extensive experience in insights and analytics, and a background in data journalism and consulting.
Title and Current Role
Callum Ballard is currently an Analytics Lead at Cleo in London, England, United Kingdom, a position he has held since 2022. In this role, he leverages his expertise to create actionable insights that inform business strategy. His work contributes to Cleo's mission of helping people make better financial decisions.
Past Experience at Busuu
Prior to joining Cleo, Callum Ballard worked at Busuu, where he held two roles. From 2021 to 2022, he served as Head of Insights & Analytics. Before that, he was an Insights & Analytics Lead from 2020 to 2021. During his tenure at Busuu, he was instrumental in leading analytics initiatives that aimed at improving user experience and engagement.
Early Career at McKinsey & Company
Callum Ballard has an extensive background at McKinsey & Company, where he held multiple positions over several years. He started as an Associate Analyst in 2014 and progressed through roles such as Analyst, Senior Analyst, Consultant, Manager, and Senior Manager, before leaving the company in 2019. His time at McKinsey provided him with broad experience in management consulting, project coordination, and data-driven decision making.
Education and Academic Background
Callum Ballard completed a BSc in Mathematics and Economics at The London School of Economics and Political Science (LSE) from 2010 to 2013. Prior to his university education, he attended Toot Hill School from 2002 to 2009. His strong academic foundation in mathematics and economics underpins his analytical skills and data science expertise.
Data Journalism and Passion for Storytelling
In addition to his roles in analytics and consulting, Callum Ballard has also worked as a Data Journalist at Towards Data Science. From 2019 to 2020, he authored multiple articles on data science topics, showcasing his passion for storytelling through data. His ability to communicate complex data insights in an accessible manner made significant contributions to the field.
Music Endeavors
Outside of his professional career, Callum Ballard plays bass guitar for the band Minor Royals, which is available on Spotify. This creative pursuit highlights his versatility and interests beyond the realm of data and analytics.