Cameron Laird
About Cameron Laird
Cameron Laird is the Marketing Analytics Lead at Cleo, with extensive experience in data analysis and marketing insights across various companies.
Title
Cameron Laird currently holds the position of Marketing Analytics Lead at Cleo.
Professional Experience
Cameron Laird brings a wealth of experience from various roles in data and marketing analytics. Before assuming the role of Marketing Analytics Lead at Cleo, Laird served as a Product Analyst (Growth) at Cleo for three years (2021-2024). Prior to Cleo, Laird worked as a Data Analyst (Marketing) at Moonpig from 2019 to 2021 in London, United Kingdom. Additional roles include International Marketing Analyst at eharmony (2018-2019) in Greater London and Marketing Insight Analyst at WoolOvers Ltd (2016-2018) in West Sussex, United Kingdom. Laird's early career involved stints at GE Capital, serving as an IT Leadership Program participant and a Business Analyst. Laird also volunteered at Bournemouth Gateway Club.
Education
Cameron Laird holds a Bachelor's Degree in Business Information Technology from Bournemouth University, where he studied from 2012 to 2015.
Skills and Expertise
Cameron Laird is skilled in using DBT Cloud for data transformation and modeling, as well as leveraging Google Analytics for gaining customer insights. He is proficient in SQL for database management and data analysis, and experienced in using Tableau for data visualization and reporting. Laird also has a strong background in e-commerce industry analytics.