Lina Gruslienė
About Lina Gruslienė
Lina Gruslienė is the Analytics Lead at Cleo, with a background in product analysis at Facebook and consultancy roles at Aquila Insight and Data2Decisions.
Company
Lina Gruslienė currently holds the position of Analytics Lead at Cleo. Cleo is a widely-recognized company focused on utilizing artificial intelligence to provide financial insights and budgeting assistance for users. In her role, Lina oversees the analytics team, implementing strategies to use data effectively to enhance the company's products and services.
Title
Lina Gruslienė serves as the Analytics Lead at Cleo. Her position involves leading the analytics department, focusing on improving customer retention rates and implementing advanced predictive analytics. Her leadership in data-driven decision-making supports Cleo's mission to transform financial advice through technology.
Previous Roles at Facebook
Before joining Cleo, Lina Gruslienė worked at Facebook as a Product Analyst from 2018 to 2021. During her tenure, she developed a machine learning model that optimized ad targeting, which led to a 15% increase in ad engagement. Her contributions to Facebook were pivotal in improving the platform's ad performance and user engagement metrics.
Education and Expertise
Lina Gruslienė holds a Master of Science (MSc) in Statistics from the University of Warwick and a Bachelor of Arts (BA) in Mathematics from the University of Cambridge. Her strong educational background in mathematics and statistics forms the foundation of her expertise in data analysis and econometrics. Additionally, she attended Vilnius Lyceum, where she completed her high school education in general studies.
Career at Aquila Insight
Lina Gruslienė worked at Aquila Insight in London, United Kingdom, from 2015 to 2018. She started as an Analytical Consultant and later became a Senior Analytical Consultant. During her time at Aquila Insight, she played a crucial role in mentoring junior data analysts and led various analytical projects that enhanced her clients' business outcomes. Her leadership and guidance helped propel the analytical skills of her team members and contributed significantly to the company's success.
Awards and Recognitions
Lina Gruslienė has been recognized for her contributions to the field of analytics. While at Data2Decisions, she received the 'Outstanding Contribution to Analytics' award for developing an innovative econometric model. This recognition highlights her ability to apply advanced analytics to solve complex business challenges effectively.
Achieving Customer Retention Goals at Cleo
At Cleo, Lina led a project that significantly improved customer retention rates through advanced predictive analytics. Her expertise in utilizing data to foresee customer behaviors and trends enabled Cleo to enhance its engagement strategies. This project underscores her impact on Cleo's ability to retain and grow its user base.