Sam Vinden
About Sam Vinden
Sam Vinden is the Head of Growth Marketing at Cleo, specializing in acquisition marketing within e-commerce marketplaces.
Current Role at Cleo
Sam Vinden currently serves as the Head of Growth Marketing at Cleo, starting in January 2023. In this role, Sam focuses on strategies to drive user acquisition and engagement. The responsibilities likely involve analyzing market trends and user behavior, optimizing marketing campaigns for better performance, and collaborating with product and data teams to align marketing efforts with company goals.
Previous Experience at Thread
Before joining Cleo, Sam Vinden held multiple positions at Thread, a fashion technology company based in London. Starting as a Paid Social Marketing Manager from 2018 to 2020, Sam then advanced to Performance Marketing Lead from 2020 to 2022. In 2022, Sam was the Head of Customer Acquisition for five months. These roles focused on developing and executing marketing strategies for customer acquisition and performance marketing.
Background in Digital Marketing
Sam Vinden has a comprehensive background in digital marketing, having worked at various companies in different capacities. From 2016 to 2018, Sam served as a Senior Paid Social Executive at MADE.COM in London. Before that, Sam was a Digital Marketing Manager and Digital Marketing Executive at Revere Agency in Marlow, Buckinghamshire. Early career experiences include internships at The Walt Disney Company and Elephants Can't Jump.
Education and Certifications
Sam Vinden holds a BA in Marketing and Business from De Montfort University, completed between 2012 and 2015. Additionally, Sam has a Google Squared Online Marketing Certificate from Squared Online, achieved over the course of a year from 2015 to 2016. These educational qualifications underpin Sam’s robust understanding of marketing principles and practices.
Specialization and Skills
Sam Vinden specializes in acquisition marketing within e-commerce marketplaces. Sam balances strong analytical skills, such as proficiency in SQL, with creative abilities and a deep understanding of direct response and brand creative. This skill set enables Sam to effectively analyze market trends and user behavior, optimizing marketing strategies for enhanced performance.