Tannen Campbell
About Tannen Campbell
Tannen Campbell is the Chief Marketing Officer at Cleo, with over 25 years of experience in the marketing industry, specializing in brand strategy and integrated marketing.
Current Role at Cleo
Tannen Campbell currently serves as the Chief Marketing Officer at Cleo. In this role, they are responsible for overseeing Cleo's comprehensive marketing strategy, which includes brand management, campaign development, and digital and social strategy. Campbell's experience and expertise in marketing communications, brand strategy, and content creation play a significant role in driving Cleo's marketing initiatives forward.
Previous Experience as Fractional CMO
Between 2023 to 2024, Tannen Campbell worked as a Chief Marketing Officer on a fractional basis under self-employment. During this period, they offered their expertise in marketing communications, brand positioning, and new business acquisition to various clients, providing strategic guidance and helping businesses achieve their marketing goals within a short span of 9 months.
Chief Marketing Officer at Splash Financial
From 2021 to 2023, Tannen Campbell took on the role of Chief Marketing Officer at Splash Financial. Over two years, Campbell played a pivotal role in shaping the company's marketing strategies. By leveraging their skills in integrated marketing and emerging technology, Campbell contributed significantly to the brand's growth and market positioning.
Education Background
Tannen Campbell holds a Master’s Degree in Mass Communications from VCU Brandcenter, having completed their studies from 2001 to 2003. They also possess a Bachelor's Degree in German Language and Literature from the University of Colorado Boulder, achieved between 1995 to 1998. This strong educational foundation has been instrumental in shaping Campbell’s approach towards marketing and brand strategy.
Insights on Marketing Expertise
With over 25 years of experience in the marketing industry, Tannen Campbell specializes in various facets of marketing including brand identity, content creation, and digital strategy. Notably, Campbell has a track record of successfully re-architecting brands and teams, whether within Fortune 50 companies or Series B startups. They also expanded their skill set in 2020 to include expert unmuting and end-of-Zoom waving, showing adaptability to modern communication trends.