Christian Von Hedemann
About Christian Von Hedemann
Christian Von Hedemann is the Head of User Acquisition at Clue by Biowink, with extensive experience in performance marketing and user acquisition for mobile games.
Company
Currently, Christian Von Hedemann serves as the Head of User Acquisition at Clue by Biowink. In this role, he has been working since 2019 and is based in Berlin, Germany. Clue is a period tracking app that offers insights about female health and menstrual cycles.
Background in Performance Marketing
Christian Von Hedemann has a rich background in performance marketing, having held various significant roles throughout his career. Notably, he worked at Wolt as the Head of Performance Marketing from 2018 to 2019 in the Berlin Area, Germany. He was also the Lead User Acquisition Manager at Wooga from 2015 to 2017, focusing on mobile gaming user acquisition.
Education and Expertise
Christian studied at several well-known institutions, developing a solid foundation in communication and marketing. He earned his Master of Arts in Communication Studies from Roskilde University between 2003 and 2009. He also studied at California State University, Fullerton, from 2006 to 2007, specializing in Communications and American Studies. Additionally, he holds a qualification in International Marketing Economics obtained from Niels Brock in 2002-2003.
Career in User Acquisition
Specializing in user acquisition for mobile games, Christian has held several key positions. At Mind Candy in London, he was the Head of User Acquisition from 2014 to 2015. During his time at AdParlor Inc. from 2011 to 2013, he was the Team Lead for Ad Operations and Account Management across Europe. Additionally, he served as Online Channel Manager for the Nordics at Vistaprint from 2009 to 2011.
Expertise in Monetization and Direct Response
Christian Von Hedemann possesses deep expertise in monetization and direct response strategies. His experience spans across mobile advertising and app marketing, with a significant focus on Facebook advertising. He leverages these skills to optimize user acquisition strategies, ensuring efficient and effective marketing campaigns.