Caroline Lacocque
About Caroline Lacocque
Caroline Lacocque is the Regional Vice President of Sales APJ & EMEA for Coupa Pay & Treasury at Coupa Software, with extensive experience in digital transformation and mobile financial technology.
Title
Caroline Lacocque currently holds the position of Regional Vice President of Sales APJ & EMEA, Coupa Pay & Treasury at Coupa Software. She has been serving in this role since 2024 and is based in Amsterdam, North Holland, Netherlands. She also holds the position of Regional Vice President of Sales EMEA, Coupa Pay & Treasury since 2023.
Roles at Coupa Software
Caroline Lacocque began her journey at Coupa Software in 2021 as the Sr Director for Coupa Pay EMEA - Benelux and Nordics. From 2022 to 2023, she served as the Regional Vice President for Coupa Pay and Treasury Sales EMEA, Mid Market. In 2023, her role expanded to Regional Vice President of Sales EMEA for Coupa Pay & Treasury, and as of 2024, she has taken on the responsibility of overseeing both APJ and EMEA regions in the same capacity.
Previous Experience
Caroline possesses a wide array of experience in the financial sector from various prestigious organizations. She worked at HSBC as a Senior Sales Manager, Global Liquidity and Cash Management from 2019 to 2021. Before that, she held the position of Director, Transaction Banking at Standard Chartered Bank from 2018 to 2019. Additional roles include positions at KPMG China, SWIFT, SunGard, Trade The News, and The Sporn Group, primarily focused on sales, marketing, and financial technology services.
Education and Expertise
Caroline Lacocque holds a Master’s degree in International Public Law from Vrije Universiteit Brussel, where she studied from 1990 to 1997. She has extensive experience in digital transformation and mobile financial technology, which aligns perfectly with her leadership roles in sales at Coupa Pay. Her expertise also extends to public speaking and media relations.
Leadership and Skills
Caroline has a proven track record in generating strategic partnerships and evolving key client relationships. She excels in trust and relationship building with clients and colleagues, which is essential for her sales management success. Her passion for sustainability and social impact deeply influences her approach to leadership and business development. These skills and values make her an effective leader in sales leadership.