Scott Kempema
About Scott Kempema
Scott Kempema is the SVP Chief Brand Officer - Corporate and Brand Marketing at Coupa Software, with extensive experience in B2B and B2C marketing across various industries.
Company
Scott Kempema currently serves as the SVP Chief Brand Officer for Corporate and Brand Marketing at Coupa Software in San Mateo, California. His role here, beginning in 2024, focuses on driving branding initiatives and corporate marketing strategies.
Previous Positions and Work Experience
Scott Kempema's extensive career in marketing and brand development spans several notable companies. He has held key roles such as Corporate and Brand Marketing at Rithum, SVP Chief Brand Officer at e2open, Chief Executive Officer at Contravent, SVP Managing Director and Chief Growth Officer at McCann Worldgroup, Director of Marketing at Software AG, and Account Director at EURO RSCG. His work has been geographically diverse, spanning locations including Atlanta, Georgia; Austin, Texas; Greater Salt Lake City Area; and Reston, Virginia.
Education and Expertise
Scott Kempema's academic credentials include a Bachelor's Degree in Marketing from Western Michigan University - Haworth College of Business and an adjunct professorship in Brand Strategy and Integrated Planning at Utah Valley University. This educational background has fortified his marketing expertise, particularly in the areas of brand development and integrated marketing strategies.
Industry Experience
Throughout his career, Scott Kempema has amassed considerable experience in both B2B and B2C marketing across various industries. These include technology, telecommunications, industrials, automotive, financial services, healthcare, education technology, human resources, aerospace and defense, consumer goods and services, professional services, and non-profit organizations. His experience also encompasses working with major technology companies such as Adobe, Akamai, and Microsoft.
Specializations and Skills
Scott Kempema specializes in go-to-market strategies, channel ecosystem development, and simplifying complex scenarios into impactful business solutions. He has a proven track record in building and managing high-performance teams and has been involved in strategic acquisitions and IPOs. His collaborations with Fortune 500 companies and private equity-owned firms highlight his ability to work with various business models and ownership structures.