Shari Firestone
About Shari Firestone
Shari Firestone is the Sr Manager of Global Sales Enablement at Coupa Software, with extensive experience in sales training and enablement roles at Thomson Reuters.
Current Role at Coupa Software
Shari Firestone currently serves as Sr Manager, Global Sales Enablement at Coupa Software. She has been with this company since 2022 and works in Atlanta, GA. In this role, she focuses on designing and delivering continuous sales learning and coaching sessions tailored for sales account executives. She also develops relationships with key leaders to create impactful onboarding paths and learning programs for new hires, targeting revenue growth and goal attainment.
Previous Experience at Thomson Reuters
Before her current role, Shari held multiple positions at Thomson Reuters. From 2020 to 2022, she was a Sales Enablement Specialist in the United States. From 2013 to 2021, she worked as a Systems Trainer, Sales, based remotely, requiring strong self-motivation and minimal onsite interaction. Additionally, she served as a Sales Training Consultant from 2006 to 2011 in Atlanta, Georgia. Earlier roles included Manager, Client Services from 1999 to 2004 and Client Services Manager from 1996 to 1999.
Early Career Roles
Early in her career, Shari worked at Omni Hotels & Resorts as a Business Travel Sales Manager from 1994 to 1996 in Washington, D.C., and at GSD&M as an Assistant Media Buyer from 1992 to 1994 in Austin, Texas. These initial roles provided her with foundational sales and media buying experience that paved the way for her extensive career in sales enablement and training.
Academic Background and Certifications
Shari Firestone studied at The University of Texas at Austin, where she earned a Bachelor of Science (BS) in Advertising. Furthering her professional qualifications, she is certified in DiSC, Demo2Win Coaching, and Richardson Sales Excellence’s Consultative Selling program. Her focus areas include Value Driven Sales, Gap Sales, and MEDDPICC methodologies.
Sales Methodologies and Training Programs
Shari specializes in creating and delivering sales learning programs designed to drive revenue and goal attainment. Her programs include continuous learning and coaching sessions for sales account executives. She focuses on Value Driven Sales, Gap Sales, and MEDDPICC methodologies, ensuring that the sales team is equipped with the skills and knowledge needed for success.