Abhijeet Mukherjee
About Abhijeet Mukherjee
Abhijeet Mukherjee is the Head of Marketing (India) at Crayon, with extensive experience in marketing and business development across various industries.
Current Role at Crayon
Abhijeet Mukherjee serves as the Head of Marketing for Crayon in India. He is responsible for leading marketing strategies and initiatives within the organization. His role involves overseeing various marketing functions and ensuring alignment with the company's objectives. He has been with Crayon since 2018.
Previous Experience in Marketing
Prior to his current position, Mukherjee held several marketing roles in various companies. He worked at Sify Technologies Limited as Lead Marketing for Product & Regional from 2014 to 2018, where he was involved in marketing across multiple locations including Kolkata, Chennai, Noida, and Mumbai. He also served as Manager-Marketing & Business Development at Synergy Renewable Energy Limited from 2012 to 2014 in Kolkata.
Educational Background
Mukherjee has a strong educational foundation in marketing. He completed an Executive Program for Young Managers at the Indian Institute of Management, Calcutta in 2008. He also holds an MBA in Marketing from Visvesvaraya Technological University, which he completed from 2002 to 2004. Additionally, he studied at The Oxford College of Management & Engineering, achieving another MBA in Marketing during the same period.
Expertise in Digital Marketing
Abhijeet Mukherjee has extensive expertise in planning and executing product-specific digital campaigns. His responsibilities include profiling and segmenting databases, content curation, and remarketing. He collaborates closely with research analysts to produce reports and newsletters that analyze industry trends and current market scenarios.
Career Development and Roles
Throughout his career, Mukherjee has held various positions that contributed to his marketing expertise. He worked at Emerson Network Power India Pvt. Ltd as Deputy Manager-Marketing & Business Development from 2006 to 2012. He also had a brief tenure at Wipro Limited as an Associate from 2004 to 2005 and began his career at La Exactlly Software Pvt. Ltd. as an Executive in Marketing and Customer Service from 2000 to 2001.