Abhay Singh
About Abhay Singh
Abhay Singh is a Digital Marketing Analyst at Cyfuture India Pvt Ltd, specializing in campaign performance reporting and audience targeting through various digital marketing tools. He holds a B.Tech in Electronics and Communications Engineering from the University of Lucknow and has extensive experience in managing pay-per-click accounts and optimizing advertising strategies.
Work at Cyfuture
Abhay Singh currently serves as a Digital Marketing Analyst at Cyfuture India Pvt Ltd, where he has been employed since 2012. In this role, he conducts campaign performance reporting and identifies problems using tools such as Google Analytics and AdWords. He manages daily account operations for pay-per-click accounts on platforms like Google AdWords and Bing. His responsibilities include optimizing various types of ads and maintaining project plans to keep stakeholders informed about campaign performance.
Education and Expertise
Abhay Singh studied at the University of Lucknow, where he earned a Bachelor of Technology in Electronics and Communications Engineering from 2005 to 2009. Prior to that, he attended JNSV Mandir Inter College from 1996 to 2003, achieving an Intermediate in Mathematics. He is a certified Google Ads Professional, specializing in the creation and management of search and display network campaigns, which enhances his expertise in digital marketing.
Background
Before joining Cyfuture, Abhay Singh worked at Indiamart Intermesh Limited as an Internet Marketing professional for one year from 2010 to 2011. He also had a brief tenure at Aeesoft Technologies Pvt. Ltd as an Internet Marketing specialist in 2010. His diverse background in digital marketing roles has contributed to his current position, where he innovates methods to reach target audiences through SEM and GDN campaigns.
Achievements
In his role as a Digital Marketing Analyst, Abhay Singh has developed competition analysis reports and statistical analyses to project search engine traffic patterns. He utilizes Google Analytics for keyword analysis to understand visitor behavior and improve site retention. Additionally, he implements negative keyword strategies to enhance campaign performance, showcasing his ability to optimize marketing efforts effectively.