Mike Shalloway
About Mike Shalloway
Mike Shalloway is a Customer Success Manager at Digital.ai, where he has worked since 2020, managing customer relationships for a diverse client base. He previously held various roles at Net Objectives, including Director of Operations and Director of Sales and Marketing, contributing to significant operational improvements and marketing strategies.
Work at Digital.ai
Mike Shalloway has been serving as a Customer Success Manager at Digital.ai since 2020. In this role, he manages customer relationships across a diverse client base, which includes both startups and Fortune 100 companies. His responsibilities include implementing client Net Promoter Score (NPS) and Customer Satisfaction (CSAT) surveys to ensure that the voice of the customer is effectively communicated to the management team. Shalloway has played a pivotal role in the due diligence response and post-sale transition for a company acquired in a multimillion-dollar purchase.
Previous Experience at Net Objectives
Prior to his current position, Mike Shalloway worked at Net Objectives for a total of 12 years in various roles. He served as Director of Operations from 2005 to 2010, where he managed operational processes. Following this, he held the position of Director of Sales and Marketing from 2010 to 2020, where he developed and executed comprehensive marketing strategies that included webinars, email marketing, social media, and newsletters. Additionally, he began his career at Net Objectives as a Sales and Marketing Representative from 2003 to 2005.
Education and Expertise
Mike Shalloway studied at the Georgia Institute of Technology, where he earned a Bachelor of Science degree in Management. His educational background has provided him with a solid foundation in management principles, which he has applied throughout his career in customer success and marketing roles.
Achievements in Marketing Strategy
During his tenure at Net Objectives, Mike Shalloway developed and executed marketing strategies that significantly impacted the company's operations. He initiated programs that resulted in a notable decrease in sales, operational support, and training costs by over 10%. His ability to create and summarize content for marketing the company's key value propositions across multiple channels has contributed to the overall success of the marketing efforts.