Anaïg Epie
About Anaïg Epie
Anaïg Epie is a Team Lead Category Manager at Dolead, specializing in digital acquisition growth and category management across the EMEA region. With a strong background in digital marketing and management, she leverages analytical skills to drive category growth and enhance acquisition strategies.
Work at Dolead
Anaïg Epie serves as the Team Lead Category Manager at Dolead, a position she has held since 2019. Based in Montpellier, Occitanie, France, she leads cross-functional projects aimed at driving digital acquisition growth. Her role involves utilizing a business-driven and problem-solving mindset to enhance digital acquisition strategies. Epie manages various categories, including Internet Package, Gas & Electricity, POS Systems, and Home Security, across the EMEA region.
Previous Experience in Digital Marketing
Before joining Dolead, Anaïg Epie worked as a Digital Marketing Project Manager at École de technologie supérieure (ÉTS) in Montréal, Canada, from 2008 to 2017. In this role, she focused on digital marketing initiatives for nearly a decade. Following her tenure at ÉTS, she served as an International Account Manager SEA at JVWEB from 2017 to 2019, where she managed international accounts in the Région de Montpellier, France.
Education and Expertise
Anaïg Epie has a solid educational background in management and marketing. She studied at Gustave Jaume in France, where she completed a Baccalauréat in Littérature from 1999 to 2001. She furthered her studies at Xavier Mallet, obtaining a BTS in Assistant de gestion from 2002 to 2004. Epie also attended HEC Montréal, where she studied Gestion du marketing and earned her degree from 2011 to 2014.
Analytical Skills and Market Trends
In her current role, Anaïg Epie leverages strong analytical skills to enhance digital acquisition strategies. She drives category growth by gathering benchmarks and analyzing market trends. Her expertise in understanding market dynamics contributes to the effective management of various categories within her purview.