Dana Dohse
About Dana Dohse
Dana Dohse is the Vice President of Marketing at EnergyHub, an Expert in Residence at Rippleworks, and an Advisor at Cleartrace, with over 15 years of experience in the Climate and Technology sectors.
Title
Dana Dohse currently holds the position of Vice President Marketing at EnergyHub. She also serves as Expert in Residence at Rippleworks and as an advisor at Cleartrace. In addition, she is an Executive Member at Pavilion.
Education and Expertise
Dana Dohse holds a Bachelor of Arts in Communication and Art from Tulane University and has also studied at Cornell University. With a background in climate and technology, she has over 15 years of experience in these sectors.
Professional Background
Dana Dohse has a diverse career history that spans multiple high-profile roles. She served as Vice President of Marketing at Cleartrace and Outmatch (now Harver). She was also the Director of Marketing at Bloomfire, Head of Marketing at Capson, and Sr. Solutions Marketing Manager at Dell. Additionally, she held positions at AMD and Engauge, enhancing her expertise in channel marketing and account management.
Achievements
Dana Dohse led a 25-person Sales, Marketing, and Revenue Operations team across 9 time zones for a $50 million ARR company. She increased average contract value by 415% and improved marketing ROI from 0.7 to 2.1. She successfully sourced 100% of the sales pipeline, growing a startup from $2 million to $10 million ARR while maintaining profitability. Additionally, she boosted marketing pipeline contribution by 4.7 times in 6 months for a $20 million ARR company.
Leadership and Advisory Roles
Dana Dohse currently manages EnergyHub's marketing teams responsible for brand marketing, product marketing, and utility program marketing. She advises an NGO in India on product marketing, messaging, and segmentation to empower women entrepreneurs and combat climate change. Her leadership experience spans across growth-stage startups and Fortune 500 companies, showcasing a robust understanding of diverse business environments.