Karina Paez Rojas
About Karina Paez Rojas
Karina Paez Rojas is the Integrated Marketing Coordinator at EnergyHub, with a background in brand marketing and communications.
Title
Karina Paez Rojas holds the position of Integrated Marketing Coordinator at EnergyHub. She has climbed through various roles at the company, demonstrating a robust career progression in marketing.
Professional Experience at EnergyHub
Karina Paez Rojas is currently serving as the Integrated Marketing Coordinator at EnergyHub. Before this, she was the Brand Marketing Coordinator for 11 months in 2023. Her journey at EnergyHub began as a Brand Marketing Intern in 2022, where she worked for 5 months in the New York City Metropolitan Area. Throughout her tenure, she has shown adaptability and skill in brand marketing and integrated marketing roles.
Past Internships and Early Roles
Karina started out as a Marketing Intern at The Zahn Innovation Center in 2020. Following this, she interned as Marketing and Brand Intern at Dieux for 2 months in 2020 in the NYC Metropolitan Area. She then worked as Marketing and Communications Lead at Skin Releaf for a year, and as a Marketing Intern at Smarter Grid Solutions for 9 months, displaying consistent growth in her marketing expertise.
Education and Expertise
Karina studied Media Communication Arts with a focus on Advertising and Public Relations at The City College of New York, where she obtained a Bachelor of Arts. She completed her secondary education at New Explorations into Science, Tech, and Math High School, earning a High School Diploma.
Specialized Skills and Tools
Karina specializes in brand positioning, messaging, and conference and event management. She leverages an array of tools including HubSpot, Google Analytics, LinkedIn, and Twitter Analytics for data-driven insights. Her expertise extends to workflow and marketing automation using HubSpot.
Collaboration and Team Dynamics
She collaborates closely with Sales, Business Development, and Customer Success teams to identify opportunities for engaging market-qualified leads throughout their buyer journey. This cross-functional teamwork helps in creating a cohesive marketing strategy.
Personal Interests and Beliefs
Karina believes that brand marketing can impact climate change by fostering the right conversations with influential people. She enjoys New York City's plethora of free activities and frequently uses TikTok to find pop-ups and free events.