Aakanksha Baid
About Aakanksha Baid
Aakanksha Baid is an Analytics Manager at Expedia Group with extensive experience in business analytics across various industries and regions.
Current Role at Expedia Group
Aakanksha Baid currently serves as the Analytics Manager, Lodging Supply at Expedia Group. She has been in this role since 2020, working from Seattle, Washington, United States. In this position, Aakanksha manages analytical operations to support the lodging supply sector, focusing on deriving insights from data to drive business strategies and improve customer experiences.
Previous Experience in Analytics
Before her tenure at Expedia Group, Aakanksha worked in various analytical roles across multiple industries. She served as an Analytics Consultant at Microsoft in 2020 and as a Sr. Business Analyst at Medibank from 2016 to 2017 in Melbourne, Australia. Additionally, she gained insights as a Customer Insights Analyst at MYER from 2013 to 2015 and as a Consultant at RocSearch in 2012 in Noida, India. Her early career also includes roles at Fractal Analytics, Deutsche Bank, and the Central Statistical Organization under the Ministry of Statistics and Programme Implementation in India.
Educational Background in Analytics and Statistics
Aakanksha Baid holds a Master of Science in Business Analytics from the University of Washington's Michael G. Foster School of Business, completed in 2020. She also achieved a Master of Science in Statistics from Hindu College, University of Delhi, in 2010, following a Bachelor of Science in Statistics from Lady Shri Ram College for Women, completed in 2008. These educational qualifications underpin her expertise in analytics and statistical methodologies.
Technical Proficiency and Analytical Tools
Aakanksha possesses extensive expertise in using a wide range of analytical tools. Her skill set includes proficiency in R, Tableau, SQL, Python, SAS, JMP, SPSS, Adobe Analytics, Alteryx, MS Power BI, Excel & PowerPoint, Confluence, JIRA, Trello, and Miro. This broad technical proficiency enables her to handle complex data sets, perform detailed analysis, and create actionable business insights efficiently.
Industry Experience and Team Leadership
Aakanksha Baid has a rich background working across diverse industries, including healthcare, travel, and retail analytics. Her experience extends to collaborating with cross-functional teams globally, in regions such as the US, Europe, India, and Australia. She has a strong interest in statistics, business intelligence, and project management. Furthermore, she enjoys leading teams to uncover business insights and communicate data-driven stories that enhance customer success.