Amanda Mc Ginn
About Amanda Mc Ginn
Amanda Mc Ginn is a Sr. GTM Program Manager at Expedia Group with extensive experience in content strategy, project management, and web usability, having previously worked at Amazon, Zillow, and other notable companies.
Current Position at Expedia Group
Amanda Mc Ginn is currently serving as a Sr. GTM Program Manager at Expedia Group. Her tenure at Expedia Group began in 2023. She operates out of the Greater Seattle Area, handling responsibilities associated with go-to-market strategies.
Past Experience at Amazon
Amanda Mc Ginn worked at Amazon in various capacities over several years. From 2020 to 2023, she was the Sr. PM for Launch Readiness. Prior to this role, she was a Manager of Content Strategy for regions including CA, US, MX, BR, and AU from 2017 to 2018. Additionally, she was a Content Strategist for Amazon Business, Crisis Management, and International Expansion from 2015 to 2016 and a Senior Portfolio Project Manager for CSI/PMO from 2016 to 2017. Her earliest role at Amazon was as a Program Manager-SharePoint Engagement Manager from 2012 to 2015.
Role at Zillow
Amanda Mc Ginn was employed at Zillow from 2018 to 2020 as a Sr. Content Strategist & Project Manager. In this role, she was responsible for overseeing content strategies and managing various projects, leveraging her expertise in content management systems and user experience.
Education at University of Washington
Amanda Mc Ginn attended the University of Washington, where she completed her B.A. in Mass Communications, specializing in TV and Print Writing, Grant Writing, and Political Science from 2001 to 2004. She later pursued a Master of Science in Information Management at the University of Washington, which she completed from 2011 to 2013.
Skills and Expertise
Amanda Mc Ginn possesses advanced skills in managing and utilizing content management systems such as SharePoint, Confluence, and WordPress. She has expertise in metadata management and ontology, vital for efficient information retrieval. Amanda is also skilled in web usability and user research aimed at enhancing user experience and accessibility. Her technical proficiency extends to software and tools like Adobe Photoshop, Dreamweaver, and Microsoft Office Suite. Her understanding of taxonomy and information architecture aids in structuring complex information systems.