Andy Radke
About Andy Radke
Andy Radke is a Sr. Customer Engagement Manager at Expedia Group with extensive experience in digital marketing and media planning.
Title
Andy Radke holds the position of Sr. Customer Engagement Manager at Expedia Group, a role he has been serving in since 2019.
Current Role at Expedia Group
Since 2019, Andy Radke has been working as Sr. Customer Engagement Manager at Expedia Group in the Greater Seattle Area. In this role, he manages onboarding through the launch date for all direct response, display, and video channels, and collaborates with the engineering team to enhance automation and site optimizations.
Previous Experience at Zulily
From 2017 to 2019, Andy Radke served as Senior Marketing Specialist – Digital Display at Zulily in the Greater Seattle Area. He led the development of Zulily’s first App Install campaign display channel, which resulted in a 150% increase in app downloads. Additionally, he onboarded new digital media AdTech platforms including DoubleClick and Pathmatics to enhance eCommerce performance.
Media Planning and Strategy Roles
Andy Radke has extensive experience in media planning and strategy. From 2016 to 2017, he worked as a Strategy Supervisor at PHD for 8 months in the Greater Seattle Area. Prior to that, he was a Media Planner at ZenithOptimedia Group from 2015 to 2016, and at Carat USA from 2014 to 2015, in the Greater Atlanta Area.
Early Career in Advertising
Andy Radke launched his career in advertising with roles such as Jr. Media Manager at Response Mine Interactive in 2011 and Asst. Media Planner at Initiative Media from 2011 to 2014. He also gained experience as an Advertising Sales Intern at Student Media Group and as a Project Manager at AAF Student Competition in 2010.
Education and Expertise in Advertising
Andy Radke graduated with a Bachelor of Arts in Advertising from the University of South Carolina, where he studied from 2006 to 2010. His educational background laid the foundation for his expertise in media planning, digital display, and customer engagement.
Notable Achievements
Andy Radke has demonstrated measurable success in various roles. Notably, he reduced the cost per conversion by 35% while maintaining flat budgets year over year through media optimization around acquisition KPI goals. He also conducts A/B tests to improve customer experiences, leading to increased purchase rates and improved business results.