Anish Koppula
About Anish Koppula
Anish Koppula is the Director of Marketing Analytics at Expedia Group, with extensive experience in data science, statistical analysis, and digital media marketing.
Current Title and Role
Anish Koppula is currently serving as the Director of Marketing Analytics at Expedia Group. He has been in this position since 2023, based in the Austin, Texas Metropolitan Area. In this role, he is focusing on advancing the company’s marketing analytics strategies.
Previous Roles at Expedia Group
Before his current role, Anish Koppula held multiple positions at Expedia Group, including Director of Brand Analytics from 2022 to 2023 in London, UK, and Director of Data Science and Marketing Analytics in 2021 in the Greater Chicago Area. These roles emphasized his deep understanding of data science and marketing analytics, contributing to the company’s data-driven decision-making.
Experience at Starcom MediaVest Group
Anish Koppula worked at Starcom MediaVest Group from 2011 to 2014, first as a Media Performance Analyst and later as a Senior Statistical Marketing Analyst in the Greater Chicago Area. During this period, he honed his skills in statistical marketing analysis and media performance, contributing to the optimization of marketing strategies.
Academic Background
Anish Koppula holds a Master of Science in Electrical Engineering from Oklahoma State University, which he earned from 2009 to 2011. He also has a Bachelor of Technology in Electronics and Computer Engineering from Jawaharlal Nehru Technological University, Hyderabad, obtained from 2005 to 2009. His education provided a strong foundation in engineering and analytical methodologies.
Technical Skills and Areas of Expertise
Anish Koppula has expertise in advanced statistical techniques including ARIMA Time Series forecasting and Market Mix Modeling. He is proficient in statistical and business intelligence tools such as R, Python, SAS, JMP, and Tableau, and specializes in incrementality testing, audience segmentation, media optimization, and capital allocation. His hands-on experience in these areas enables him to develop customized solutions in digital media marketing using data science and predictive analytics.