Ankit Sharma
About Ankit Sharma
Ankit Sharma is a Marketing Manager at Expedia Group with extensive experience in marketing automation and campaign management.
Current Role at Expedia Group
Ankit Sharma is currently serving as a Marketing Manager at Expedia Group since 2019. Based in Gurgaon, India, he oversees various marketing initiatives and strategies for the company. His role involves managing marketing campaigns, audience segmentation, and the generation of performance reports. He employs his expertise in marketing automation tools and CRM systems to enhance campaign effectiveness and resolve any issues related to the integration of these systems.
Previous Experience at Accenture
Before joining Expedia Group, Ankit Sharma worked at Accenture as a Senior Analyst from 2016 to 2019. During his tenure, he operated in Gurgaon, India, where he focused on campaign execution and performance analysis. His responsibilities included troubleshooting marketing and CRM systems like Marketo and Salesforce, ensuring smooth execution of marketing campaigns, and enhancing lead lifecycle management.
Campaign Specialist at Navitas
Ankit Sharma briefly worked as a Campaign Specialist at Navitas in 2016 for 5 months. Located in the New Delhi Area, India, he was responsible for the execution and management of various marketing campaigns. During this period, he honed his skills in event marketing and lead scoring, contributing to the company's marketing efforts.
Lead Analyst - Campaign Execution at Wunderman
Ankit Sharma began his professional career at Wunderman, where he worked from 2013 to 2016 as a Lead Analyst - Campaign Execution. Based in Gurgaon, India, he played a crucial role in managing and executing marketing campaigns. His duties involved audience segmentation, performance reporting, and managing Salesforce CRM campaigns. This role laid the foundation for his future career in marketing management.
Educational Background in Computer Science
Ankit Sharma holds a B.Tech and a Diploma in Computer Science from KRISHNA INSTITUTE OF ENGINEERING AND TECHNOLOGY, GHAZIABAD, completed from 2009 to 2012. Additionally, he also earned a Diploma in Computer Science from IETE during the same period. His technical education provided a strong foundation that supports his proficiency in integrating marketing automation tools with third-party applications.
Certifications and Specializations
Ankit Sharma has earned several certifications that attest to his expertise in marketing and CRM systems. He holds a Nurture and Engagement Specialization Certificate and is a certified Marketo Expert. These certifications underscore his capability in executing drip campaigns, managing lead lifecycle and scoring, and resolving issues related to Marketo and Salesforce integrations.