Gillian Naylor
About Gillian Naylor
Gillian Naylor is the Director of Member Acquisition and Engagement at Expedia Group Brands, overseeing the engagement of over 145 million members. She has a strong background in customer proposition and experience design, with extensive experience in developing consumer-facing brands.
Current Role at Expedia Group
Gillian Naylor is the Director of Member Acquisition and Engagement for Expedia Group Brands since 2021. Based in London, England, she oversees the engagement of over 145 million members across all Expedia Group loyalty programs. Her responsibilities include designing strategies for brand-led acquisition, re-engagement, and member retention.
Previous Positions at Expedia Group
Before her current position, Gillian Naylor served as Global Loyalty Director for Hotels.com between 2019 and 2021. In this role, she managed customer loyalty programs and enhanced member experiences. Prior to that, she was the Senior Manager for Loyalty Strategy and Proposition at Hotels.com from 2018 to 2019, where she focused on loyalty program initiatives and customer engagement strategies.
Experience in Marketing and Brand Management
Gillian Naylor has extensive experience in marketing and brand management. At Whyte & Mackay, she acted as the Global Head of Brand for The Dalmore from 2016 to 2018. Additionally, she held several leadership roles at Diageo, including Head of Marketing for Johnnie Walker, Global Head of Reserve Brands, and Regional Marketing Manager for Asia Pacific, spanning from 2009 to 2016, each role emphasizing brand strategy and market expansion.
Early Career in Marketing and Strategy
Earlier in her career, Gillian Naylor worked as a Strategy Consultant at Marakon Associates from 2005 to 2007 and as a Strategy Manager at Diageo from 2007 to 2009. These roles helped her develop a strong background in strategic planning and market analysis.
Educational Background
Gillian Naylor holds a MA in Management Studies from Cambridge Judge Business School, completed in 2004. She also earned a BA in French and Spanish (Latin American Studies) from the University of Cambridge between 2000 and 2004. Additionally, she has pursued specialized education in wine and spirits, holding a Level 3 in Wine from the Wine & Spirit Education Trust (2020), and a Level 2 in Wine and Spirits from the same institution earned in 2018.