Gretel Perera
About Gretel Perera
Gretel Perera is the Director of PR at Expedia Group and a co-founder of Latinas in Tech, with extensive experience in public relations and a passion for diversity and inclusion in the tech industry.
Current Positions at Expedia Group
Gretel Perera currently serves as the Director of PR for Expedia, a role she has held since 2023. Prior to this position, she served as Head of PR for Expedia Brands covering the Americas from 2022 to 2023. Her extensive background in public relations and her specialization in Latin American and U.S. Hispanic markets contribute to her effectiveness in these roles. She is based in Austin, Texas.
Leadership Roles at L500 Inc and Austin Woman Magazine
Gretel Perera also holds notable leadership roles outside of Expedia Group. She has been serving as President of L500 Inc. since 2023, a network focused on increasing Latina representation in executive roles. Additionally, since 2022, she has been a co-owner of Austin Woman Magazine, where she contributes to the focus on authentic storytelling and inclusion.
Public Relations Expertise and Experience
Gretel Perera's public relations expertise spans several high-profile positions. Before her current roles, she was the Director of Public Relations for Latin America at Roku Inc. from 2018 to 2022. She also worked at Vrbo as Senior PR Manager, Global Public Relations from 2016 to 2018, and at Evernote as Senior PR Manager, Latin America from 2013 to 2016. Her career started in communications roles at Dell and positions at Cohn & Wolfe and Ketchum, providing a broad foundation in international public relations.
Latinas in Tech and Diversity Initiatives
Gretel Perera is a co-founder of Latinas in Tech, a non-profit organization launched in 2014 that has grown to include over 20,000 members across more than 15 countries. The organization aims to encourage diversity and inclusion within the tech industry. Her dedication to these causes is also reflected in her work with L500 Inc., further demonstrating her commitment to advancing Latinas in the executive landscape.
Educational Background in Public Relations and Journalism
Gretel Perera holds a Bachelor's degree in Public Relations and Journalism from The University of Texas at Austin, where she studied from 1996 to 1998. This educational background laid the foundation for her subsequent career in public relations, providing her with the skills needed to excel in various roles across multiple prestigious organizations.