Jasmine Coll
About Jasmine Coll
Jasmine Coll is the Director of Marketing Incrementality & Capital Allocation at Expedia Group in London, England, with previous experience at Barclaycard, Macdonald Hotels, Marketing Birmingham, Sainsburys Supermarkets Ltd, and Unilever.
Current Role at Expedia Group
Jasmine Coll currently serves as the Director of Marketing Incrementality & Capital Allocation at Expedia Group. She has been in this role since 2016, bringing her expertise in marketing and finance to the London-based team. Jasmine's responsibilities likely include overseeing marketing strategies, optimizing capital allocation, and analyzing incremental contributions of marketing efforts.
Previous Experience at Barclaycard
Before joining Expedia Group, Jasmine worked at Barclaycard as the Analytics Manager for Germany Cards & Loans from 2012 to 2016. Based in Hamburg, she developed profit and loss models specifically for the Spain and Portugal businesses. Her work included creating valuations for Portugal loan products and managing Spain cards acquisitions across all sales channels.
Early Career in Marketing and Analytics
Jasmine's early career includes various roles in marketing and analytics. She worked as a Sales & Marketing Executive at Macdonald Hotels in Birmingham in 2012. Prior to that, she was a Marketing Analyst at Marketing Birmingham for a month in 2011. Additionally, she had a brief stint as a Buyer at Sainsburys Supermarkets Ltd in London and as a Supply Chain Analyst at Unilever in Leatherhead, both in 2011 and 2010 respectively.
Educational Background
Jasmine Coll studied at the University of Birmingham, where she achieved a First-Class Honours degree in Mathematics. Her academic background in mathematics has likely contributed to her strong analytical skills, which she has applied throughout her various professional roles.