Joel Pakalen
About Joel Pakalen
Joel Pakalen is a Market Manager at Expedia Group in Helsinki, Finland, with extensive experience in the hospitality industry and a focus on data-driven decision-making and digitalization.
Title and Current Role
Joel Pakalen is currently serving as a Market Manager at Expedia Group. He has held this position since 2020, working out of Helsinki, Southern Finland, Finland.
Professional Experience
Joel Pakalen has extensive experience working at Expedia Group. His roles have included Market Manager - JET Finland from 2017 to 2020, Associate Market Manager from 2016 to 2017, and Market Associate from 2015 to 2016, all based in Helsinki. Prior to joining Expedia Group, he worked at various companies including Alko Oy as a Seasonal Salesperson and Kämp Group as a Revenue Management Trainee in 2014, Wine Club Vinstituutti from 2013 to 2015, Sixt Rent a Car Finland from 2013 to 2015, GLO Hotels Airport in 2013, and Europcar from 2008 to 2011.
Educational Background
Joel Pakalen holds a Master's degree in Hospitality Administration/Management from Haaga-Helia University of Applied Sciences, completed from 2018 to 2021. He also earned a Bachelor of Hospitality Management in Hotel and Restaurant Management and Entrepreneurship from the same university, from 2012 to 2015. Additionally, he obtained the Finnish Matriculation Examination from Ressun lukio, where he studied from 2003 to 2006.
Key Initiatives and Interests
Joel Pakalen emphasizes the importance of data-driven decision-making to evaluate market trends and improve revenue opportunities. He advocates for building robust partner relationships by providing relevant data insights and high-quality coaching. Joel has a strong interest in integrating digitalization into sales, account, and revenue management, and collaborates with key stakeholders to identify, implement, and execute strategic initiatives aimed at enhancing key business metrics.