Kate Shipp
About Kate Shipp
Kate Shipp is the Senior Manager of User Research at Expedia Group, with extensive experience in leading research teams and working in regulated industries.
Current Role at Expedia Group
Kate Shipp is currently serving as the Senior Manager, User Research at Expedia Group. Based in London, England, United Kingdom, she joined the company in 2022. Her role involves overseeing user research initiatives to enhance the company's products and services. With over a decade of experience in the field, she leverages her extensive background to offer valuable insights into user behavior and preferences.
Previous Experience at Ford Motor Company
Before joining Expedia Group, Kate Shipp worked at Ford Motor Company as the User Research Lead for six months in 2022. In this short stint, she contributed to improving user experiences for Ford's digital and physical products. Her research helped align user needs with product development strategies.
Leadership Role at Lloyd's
In 2021, Kate Shipp served as the Head of User Research at Lloyd's for eight months. Based in London, her role involved leading user research initiatives and working closely with stakeholders to develop user-centric solutions. Her expertise in regulated industries was particularly valuable in navigating complex research landscapes.
Long-Term Contributions at Which?
Kate Shipp spent a significant portion of her career at Which?, starting as a Researcher in Consumer Technology from 2004 to 2008. She then transitioned to Senior Researcher for Money and Travel until 2012, followed by a role as Line-managing Principal Researcher in Travel until 2017. Her work at Which? focused on generating actionable insights for consumer technology, money, and travel sectors. She also managed and developed research teams, contributing to the organization’s success.
Academic Background
Kate Shipp holds a Bachelor's Degree in Business, Management, Marketing, and Related Support Services from the University of the West of England. She completed her studies from 1998 to 2002. Her academic background provided her with a solid foundation in business and marketing principles, which she has effectively applied in her extensive career in user research.