Katrin Pierotti
About Katrin Pierotti
Katrin Pierotti is an App Store Optimization (ASO) Program Manager at Expedia Group with extensive experience in marketing and content management roles across various companies in Germany and Australia.
Title
Katrin Pierotti is currently serving as the App Store Optimization (ASO) Program Manager at Expedia Group. She has been with the company since 2021, based in Seattle, Washington, United States.
Experience at Expedia Group
Since 2021, Katrin has worked at Expedia Group in Seattle, Washington, United States, as the App Store Optimization (ASO) Program Manager. Her role involves overseeing strategies to enhance the visibility and performance of Expedia's mobile apps in app stores.
Experience at Zalando SE
Katrin Pierotti had multiple roles at Zalando SE, starting as an SEO Marketing professional from 2010 to 2012 and rising to Online Marketing Manager SEO from 2012 to 2014. She later returned to Zalando SE as a Senior Content Marketing Manager from 2017 to 2019 and then became Team Lead Organic Marketing from 2019 to 2021. Her tenure at Zalando SE was primarily based in Berlin und Umgebung, Deutschland.
Previous Roles
Katrin's experience spans several companies in various marketing roles. She was Senior Marketing Manager at GetKiwi in 2015, International Marketing Manager at plista GmbH from 2015 to 2017, and SEO & Content Executive at Columbus Australia in Melbourne from 2014 to 2015. Additionally, she contributed to the editorial and media production teams at Frankfurter Neue Presse, Bundeskriminalamt (BKA), Police Headquarter Frankfurt, MediCine Medienproduktions GmbH, and Lufthansa Cargo.
Educational Background
Katrin Pierotti completed her Master of Arts (M.A.) in Media Science at the Technical University Berlin (TU Berlin) from 2010 to 2012. She earned her Bachelor of Arts (B.A.) in Cognitive Linguistics from Johann Wolfgang Goethe-Universität Frankfurt am Main, studying there from 2006 to 2010. Additionally, she studied Applied Linguistics at Universidad Complutense de Madrid.