Liseli Sitali
About Liseli Sitali
Liseli Sitali is the Director of Football and Music Partnerships at Expedia Group and the Founder & Brand Marketing Consultant at In Her Corner, with extensive experience in marketing and brand management across various industries.
Current Role at Expedia Group
Liseli Sitali is currently the Director of Football and Music Partnerships at Expedia Group, a role she has held since 2023. Based in London, England, this hybrid role leverages her extensive expertise in sports and music partnerships. Her responsibilities likely include engaging with key stakeholders in football and music to create synergies that enhance Expedia Group’s brand presence and commercial objectives.
Previous Role at Sky
Before joining Expedia Group, Liseli Sitali worked as the Head of Marketing for Sky Sports from 2022 to 2023. During her tenure, which lasted one year, she focused on crafting marketing strategies to enhance Sky Sports’ visibility and viewer engagement. This role would have included managing marketing campaigns, planning promotional activities, and analyzing market trends to maximize outreach and audience retention.
Career in Sports and Brand Marketing
Liseli Sitali has built a diverse career in sports and brand marketing, having held several positions across renowned organizations. Some notable roles include Senior Campaign Marketing Manager for Europe at DAZN Group from 2019 to 2021, Sports Marketing Manager at DAZN Group from 2018 to 2019, and Head of Brand and Campaign Marketing at VAHA in 2021. Her responsibilities in these roles included managing marketing campaigns and brand positioning strategies to drive audience engagement and brand loyalty.
Educational Background
Liseli Sitali earned a BA (Hons) in English and Communication from Edinburgh Napier University, where she studied from 2008 to 2012. Prior to that, she attended Grove Academy from 2002 to 2007, where she pursued Humanities/Humanistic Studies and obtained SQA Highers/A-Levels. She also holds an International Baccalaureate Diploma Programme (IBDP) from Saint Catherines, acquired from 1998 to 2002, with a focus on English Language and Literature.
Language Proficiency
Liseli Sitali is proficient in four languages: Bemba, English, French, and Italian. This multilingual ability complements her global marketing roles, enabling her to engage effectively with diverse stakeholders across various regions including the UK, EMEA, APAC, the UAE, and North America.