Marisa Ballance
About Marisa Ballance
Marisa Ballance is the Senior Media Insights and Planning Manager at Expedia Group, with extensive experience in media planning and marketing roles across various companies in the UK.
Senior Media Insights and Planning Manager at Expedia Group
Marisa Ballance has been serving as the Senior Media Insights and Planning Manager at Expedia Group since 2021. Based in London, England, her role involves overseeing comprehensive media strategies and insights. Her tenure in this position builds upon her previous experience as Media Insights and Planning Manager at Expedia Group, a role she held from 2018 to 2021. Her extensive background in media planning and insights positions her as a pivotal member of the team, driving key initiatives for the organization.
Previous Roles at Expedia Group and Other Companies
Marisa Ballance's professional journey includes a variety of roles across different sectors. Prior to her current role at Expedia Group, she worked as a Media Insights and Planning Manager at the same company from 2018 to 2021. Before that, she served as a Beauty and Toiletries Category Media Planner at Asda for 7 months, starting in 2017 in Leeds. Additionally, she was a Marketing Executive at The Travelling Bee Company for 8 months in 2016, and a Marketing and Analysis Specialist at Volkswagen Group UK Ltd for 1 year in 2015.
Educational Background at University of Newcastle upon Tyne
Marisa Ballance graduated from the University of Newcastle upon Tyne with a BSc Honours in Marketing. She studied Business, Management, Marketing, and Related Support Services from 2013 to 2017. Her academic background provided her with a solid foundation in marketing principles, which she has applied throughout her varied professional roles.
Early Career and Volunteer Experience
Marisa Ballance started her career with several notable roles and volunteer experiences. She was a Student Representative at Newcastle University from 2014 to 2015. Concurrently, she served as Media and Promotions Officer at Coco Children's Charity Society for two years. Additionally, she volunteered as a Teaching volunteer with IVHQ in 2014 in Denpasar, Bali. Each of these roles contributed to her skill set in media planning, marketing, and community engagement.
Academic Foundation at Notre Dame Sixth Form College
Before attending university, Marisa Ballance studied at Notre Dame Sixth Form College from 2011 to 2013. She achieved A, B, B grades in Business studies, History, and Media Studies. Her education at Notre Dame laid the groundwork for her further studies in marketing and her subsequent career in media insights and planning.