Melissa Lin
About Melissa Lin
Melissa Lin is a Senior Business Analyst at Expedia Group with extensive experience in digital marketing and market management roles in Singapore.
Current Role at Expedia Group
Melissa Lin is currently a Senior Business Analyst at Expedia Group, where she has held this position since 2021. Based in Singapore, she leverages her expertise to provide data-driven insights and strategic recommendations that drive business performance. Her role involves extensive data analysis, stakeholder management, and the implementation of key business strategies.
Previous Roles at Expedia Group
Before becoming a Senior Business Analyst, Melissa Lin has worked in various capacities at Expedia Group. She served as a Business Analyst from 2019 to 2021, where she contributed to the team's analytical and strategic initiatives. In the same year, she briefly held the position of Associate Market Manager. Melissa started her journey at Expedia as a Market Associate in the Singapore Market Management team, serving from 2016 to 2019. Each of these roles helped her build a solid foundation in market analysis and management.
Experience in Digital Marketing
Melissa Lin has considerable experience in digital marketing. From 2014 to 2016, she worked as a Digital Marketing Specialist for SAP in the Asia Pacific Japan (APJ) region. Her responsibilities included the development and execution of digital marketing strategies to enhance the company's online presence. Prior to this, she was a Digital Marketing Executive at The Westin Singapore from 2013 to 2014, and began her career in digital marketing as an intern at Starwood Hotels & Resorts Worldwide, Inc. from 2012 to 2013.
Early Career and Internship Experience
Melissa Lin's early career includes internships that provided diverse industry experience. She worked as a Consumer Insights & Research Intern at Citi in 2012, conducting qualitative and quantitative research to support consumer banking strategies. In 2010, she was a Business Management Intern at the National Parks Board, where she gained insights into public sector management.
Educational Background
Melissa Lin holds a Bachelor of Science in Economics from Singapore Management University, where she studied from 2008 to 2012. Her academic background has equipped her with strong analytical skills and a deep understanding of economic principles. Prior to university, she completed her GCE ‘A’ Levels at Anglo-Chinese Junior College from 2006 to 2007.