Minh Bui
About Minh Bui
Minh Bui is currently the Asia Marketing Director at Expedia Group and has extensive experience in strategic growth and eCommerce roles across various companies in Asia.
Current Roles at Growthkey Asia
Minh Bui is actively involved with Growthkey Asia in multiple capacities. He serves as the Founder and Growth leader at Digica.vn, a digital internship community based in Ho Chi Minh City, Vietnam. Besides this role, he is also the Acting Chief Growth Officer and a Growth-hacking Coach. His involvement with Growthkey Asia spans several years, illustrating his commitment to nurturing growth-oriented strategies in the digital space.
Role at Expedia Group
Minh Bui is currently the Asia Marketing Director at Expedia Group. Operating from Bangkok, he is responsible for overseeing marketing strategies tailored for the Asian market. His position involves developing and executing campaigns that align with Expedia's broader objectives while catering to regional audience preferences.
Strategic Advisor Positions
Minh Bui holds numerous strategic advisory roles across various companies. He advises eDoctor, PNJ Group, and IDP Education Vietnam on strategic growth and eCommerce developments. These positions, based in Ho Chi Minh City, emphasize his expertise in driving online-to-offline growth and crafting eCommerce strategies.
Past Experience in Blockchain and eCommerce
Minh Bui has a notable history in the blockchain and eCommerce domains. He spent a year as a Blockchain Investment Research and Community Builder at Growthkey Asia. Additionally, he co-founded Dealorer and served as its Chief Growth Officer for four years in Bangkok. His early impact in the eCommerce sector is evidenced by his role as the Founding Head of the eCommerce Division at Thegioididong.com.
Educational Background
Minh Bui's educational journey is diverse and international. He holds a Master of Arts in Social Impact/Nonprofit Management and Leadership from The Hebrew University of Jerusalem. He also completed programs at MASHAV - Israel Ministry of Foreign Affairs and AOTS - Japan Ministry of International Trade and Industry, focusing on developing entrepreneurial ecosystems and understanding Japanese business culture, respectively. Additionally, he has a background in Computer Software Engineering from Bach Khoa University.