Nicole Hopler
About Nicole Hopler
Nicole Hopler is an Industry Marketing Manager at Expedia Group, overseeing a team of six and reporting directly to the CEO. She has a diverse background in marketing and public relations, with previous roles at Optimal, Charlottesville Albemarle Convention & Visitors Bureau, GreenRubino, and Georgetown University's McDonough School of Business.
Current Position at Expedia Group
Nicole Hopler is the Industry Marketing Manager at Expedia Group. She has held this role since 2022 and is based in Seattle, Washington, United States. In her position, she leads a marketing department of six people and reports directly to the CEO. Nicole drives the strategy for promotional launches, link building outreach, and PPC. She collaborates with the product team and the CEO to influence product vision from a brand and marketing perspective. Additionally, she focuses on improving SEO by increasing high-quality links to Expedia Group's products and oversees branding and public relations initiatives.
Previous Role at Optimal
Prior to her current role at Expedia Group, Nicole Hopler worked at Optimal as a Senior Marketing Manager from 2018 to 2022. During her four-year tenure in Kirkland, Washington, United States, she honed her marketing skills and contributed to the company's growth in various capacities.
Internship Experience
Nicole has amassed varied internship experience early in her career. In 2018, she worked as a Public Relations and Marketing Intern at the Charlottesville Albemarle Convention & Visitors Bureau for four months in Charlottesville, Virginia Area. In 2017, she was a Public Relations Intern at GreenRubino for three months in Seattle, WA. Additionally, she interned at Georgetown University's McDonough School of Business as a Marketing and Communications Intern for three months in 2015 in Georgetown, D.C.
Education at University of Virginia
Nicole Hopler studied at the University of Virginia, where she attained a Bachelor of Arts in Media Studies, graduating in 2018. During her time there, she also studied at the McIntire Business Institute, focusing on Business, Marketing, Management, Finance, Accounting, and Communication for 11 months in 2016. Her education equipped her with a robust foundation in both practical and theoretical aspects of marketing and business.