Nisha Deshmanya
About Nisha Deshmanya
Nisha Deshmanya is the Brand Proposition Lead at Hotels.com, part of Expedia Group, with extensive experience in marketing and strategy roles.
Current Title
Nisha Deshmanya is the Brand Proposition Lead at Hotels.com, a position she has held since 2021. In this role, she focuses on refining the Hotels.com value proposition to make a meaningful difference for its target audience. As a part of Expedia Group, Nisha is responsible for leading strategic initiatives that build emotional connections with customers and enhance brand loyalty.
Professional Background at Expedia Group
Nisha Deshmanya has had a rich professional journey at Expedia Group, beginning in 2017. She started as the Global Mobile Marketing Manager for Hotels.com followed by a series of roles including Product Marketing Manager, Senior Product Marketing Manager, and Senior Insights & Strategy Manager. She has accumulated significant experience in product marketing and brand strategy, eventually being promoted to her current role as Brand Proposition Lead.
Previous Roles at National Australia Bank
Before joining Expedia Group, Nisha Deshmanya worked at National Australia Bank in various roles. Her tenure spanned from 2010 to 2017, starting as a Personal Banking Graduate and moving up to positions like Marketing & Communications Associate and Campaign Manager. She eventually became the Marketing Manager for both the Deposits & Payments Marketing and the Emerging Segment Marketing and Digital Wallet teams.
Educational Background
Nisha Deshmanya holds a Master's Degree in Marketing from Monash University, which she completed in 2009. Prior to that, she earned a Bachelor's Degree in Commerce (Management) from the University of Melbourne in 2007. Her early education was completed at Mac. Robertson Girls' High School, where she studied from 2000 to 2004.
Market Research and Customer Insights
In her role at Hotels.com, Nisha Deshmanya has partnered with agencies to lead extensive market research. She has utilized these insights to acquire new customers and build loyalty with existing ones. By identifying key customer pain points and crucial moments in the customer journey, she has leveraged Hotels.com's 'right by your side' advantage effectively.