Nitin Lakhara
About Nitin Lakhara
Nitin Lakhara is the Senior Manager and Head of Marketing Analytics at Expedia Group, with extensive experience in customer and marketing analytics from previous roles at Hotwire, eBay, and TCS.
Company
Nitin Lakhara currently works at Expedia Group as the Senior Manager, Head of Marketing Analytics. As part of his role, he leads the marketing analytics team, focusing on optimizing marketing investments and enhancing data strategies.
Title
Nitin Lakhara holds the position of Senior Manager, Head of Marketing Analytics, at Expedia Group. His responsibilities include overseeing analytics processes, conducting various tests and studies, and mentoring a team of analysts and managers.
Previous Positions
Before joining Expedia Group, Nitin Lakhara worked at Hotwire as the Senior Manager of Marketing & Customer Analytics for five years. Prior to that, he served as the Manager of Customer Analytics at eBay for 11 months. He also worked as a Product Specialist at TCS for four years. His career has spanned various locations, including India and San Francisco.
Education and Qualifications
Nitin Lakhara holds a PGDM in Marketing & Finance from the Indian Institute of Management, Calcutta. He has also completed CFA Level 2 and holds a Bachelor of Engineering from Vivekanand Education Society's Institute Of Technology. His educational background has laid the foundation for his expertise in marketing, finance, and analytics.
Expertise in Marketing Analytics
Nitin Lakhara is an expert in marketing analytics, with extensive experience in analyzing, measuring, and optimizing marketing investments. He employs techniques such as RFM, behavioral, and propensity-based customer segmentation. He conducts incrementality testing, A/B tests, geo experiments, and brand lift studies, and performs strategic scenario analysis including profitability, new market entry, and product mix changes. He utilizes statistical modeling, including logistic regression and decision trees, using Python and R.
Leadership and Team Management
At Hotwire, Nitin Lakhara mentored and coached a team of six analysts and managers. He led the marketing data strategy and collaborated with business intelligence and data warehouse teams to define data and reporting requirements. His leadership has been instrumental in driving the success of marketing analytics projects and initiatives.