Riadh Salhi, Ph.D
About Riadh Salhi, Ph.D
Riadh Salhi, Ph.D., is a Senior CRM and Marketing Manager at Expedia Group with extensive experience in customer relationship management and marketing across various sectors.
Company
Currently, Riadh Salhi is employed at Expedia Group as a Senior CRM and Marketing Manager. He has been serving in this role since 2019 in London, United Kingdom. Expedia Group is a global travel technology company, and his responsibilities likely involve managing customer relationship management (CRM) and marketing strategies.
Title
Riadh Salhi holds the title of Senior CRM and Marketing Manager. His role typically involves overseeing customer relationship management initiatives, developing marketing strategies, and ensuring the efficient use of CRM tools to enhance customer engagement and business outcomes.
Education and Expertise
Riadh Salhi has an extensive educational background. He earned a Doctor of Philosophy (Ph.D.) in Marketing and Psychology from the University of Kent between 2011 and 2015. He also holds a Master's degree (MA) in Management from the University of Kent and a BA Hons in Marketing from the University of Liverpool. His additional qualifications from the BCS, The Chartered Institute for IT, include certificates in Business Change, Modelling Business Processes, Requirements Engineering, and Business Analysis Practice. He also completed a Customer Experience and Service Redesign course at the Design Thinkers Academy.
Background
Previously, Riadh Salhi has held various roles in marketing and CRM across different organizations. He has worked at NHS Property Services Ltd, holding positions such as Head of CRM and Customer Insight and CRM & Customer Insight Manager. He has also served as a Strategic Business Consultant at Tab Care and a Relationship Marketing Strategist at NHS Blood and Transplant. His early career includes roles such as Marketing and Engagement Manager at Medway Council and National Marketing Manager at Striding Out Business Development.
Achievements
Riadh Salhi has developed marketing automation and relationship management processes for global travel partners across 33 countries. He has expertise in customer journey analysis, mapping, and persona generation. Additionally, his experience includes business process reengineering, improvement, and analysis. Riadh has led insight programs utilizing both qualitative and quantitative approaches, including automated reporting. He has also been involved in training, mentoring, supervising, and academic lecturing.