Sandra García Del Río
About Sandra García Del Río
Sandra García Del Río is the Sr. Global Product Marketing Manager at Expedia Group with over 15 years of experience in product and brand humanization.
Company
Sandra García Del Río is currently employed at Expedia Group as a Sr. Global Product Marketing Manager. Her tenure at Expedia Group began in 2019, and she operates out of Madrid, Spain. Expedia Group is a well-known travel technology company that facilitates bookings for hotels, flights, car rentals, and vacation packages.
Title
Sandra holds the position of Sr. Global Product Marketing Manager. In this role, she is responsible for defining market requirements, creating compelling product launch stories, and aligning Go to Market strategies across various teams. Her responsibilities also include participating in User Acceptance Testing (UAT) and Quality Assurance (QA) processes for new products and enhancements.
Education and Expertise
Sandra García Del Río completed her education at EUDE (Escuela Europea de Dirección y Empresa) where she studied Marketing Digital (Web 2.0) and obtained a Master's degree in 2013. Prior to that, she attended Universidad Complutense de Madrid, graduating with a Licenciada degree in Ciencias Políticas y de la Administración in 1996. She boasts over 15 years of experience in solving user problems and crafting narratives to humanize products and brands.
Background
Sandra García Del Río's professional journey includes significant roles at multiple companies before joining Expedia Group. She worked at HomeAway, now known as Vrbo, as a Senior Product Marketing Manager from 2013 to 2019 in the Madrid area. Prior to that, she spent six years at Monster España - Monster WorldWide as a Product Manager from 2006 to 2012. She also held roles at Monster España, including B2B Product & Marketing (Monster.es) from 2002 to 2006 and Traffic/Sales Coordinator from 2000 to 2002.
Achievements
In her career, Sandra has been instrumental in defining market requirements and providing crucial input for global product teams at Expedia Group. She excels in developing customer feedback and research insights to create convincing product launch stories and value propositions. At Expedia Group, she ensures the alignment of Go to Market strategies with teams including product, marketing, customer experience, and sales.