Sandra Gerasch
About Sandra Gerasch
Sandra Gerasch is a Marketing Manager, Programmatic at Expedia Group in London, United Kingdom, with extensive experience in performance marketing and communications.
Current Role at Expedia Group
Sandra Gerasch currently holds the position of Marketing Manager, Programmatic at Expedia Group. She has been with the company since 2020 and operates out of their office in London, United Kingdom. Her work involves designing and managing programmatic marketing campaigns, leveraging extensive experience in performance marketing to optimize advertising efforts. Her role at Expedia Group signifies her deep engagement in the travel industry's digital marketing space.
Previous Experience at Treatwell
Prior to joining Expedia Group, Sandra Gerasch served as a Performance Marketing Manager at Treatwell from 2018 to 2020. During her two-year tenure in London, she was responsible for enhancing the company's performance marketing strategies. This role included the implementation of various online marketing tactics to drive web traffic and conversions, solidifying her expertise in performance-based marketing.
Role at YOOX NET-A-PORTER GROUP
Sandra Gerasch was employed at YOOX NET-A-PORTER GROUP in two roles. Initially, she worked as a Performance Marketing Executive from 2016 to 2018 for two years. After that, she was promoted to Senior Performance Marketing Executive in 2018, albeit briefly for a month. Both roles were based in London and involved focused efforts on optimizing online marketing campaigns to drive engagement and sales for the fashion retailer.
Experience at Agoda and IBM
Between 2015 and 2016, Sandra Gerasch worked as an Online Marketing Specialist at Agoda in Budapest, Hungary. During this year-long role, she honed her skills in managing online advertisements and search engine marketing. Before Agoda, she spent 11 months as a Corporate Communications and Project Administrator at IBM, also in Budapest. These roles contributed to her foundational knowledge in digital and corporate communications.
Educational Background
Sandra Gerasch holds a Master's Degree in Communication Studies from Vrije Universiteit Brussel, which she obtained between 2012 and 2013. She also earned a Bachelor’s Degree in Communication and Media Studies from Universität Wien, where she studied from 2009 to 2012. Her academic background laid a strong foundation for her subsequent professional roles in marketing and communications.