Sejal Shah
About Sejal Shah
Sejal Shah is a Senior Analyst in Commerce and Strategy at Expedia Group and a Senior Manager in Marketing Analytics at AMD, with extensive experience in data visualization, web analytics, and social media analytics.
Title and Professional Roles
Sejal Shah holds the position of Senior Analyst in Commerce and Strategy at Expedia Group. In addition, she serves as the Senior Manager of Marketing Analytics at AMD. Prior to these roles, she was the Manager of Business Intelligence and Strategy at Ziff Davis, a Digital Marketing Analyst at CompAndSave.com, and a Marketing Analyst Intern at Southwest Airlines. Her professional journey began at IGATE, where she worked as a Software Analyst and Software Engineer.
Current Roles at AMD and Expedia Group
Sejal Shah has been working at AMD as the Senior Manager of Marketing Analytics since 2021 in Austin, Texas. Concurrently, she has been serving at Expedia Group as a Senior Analyst in Commerce and Strategy since 2019, also based in Austin, Texas. Her dual roles emphasize her extensive expertise in analytics and strategic marketing.
Education in Information Technology and Management
Sejal Shah earned her Master's Degree in Information Technology and Management from The University of Texas at Dallas, where she studied from 2014 to 2016. Her academic background laid the foundation for her career in marketing analytics and strategy, equipping her with advanced technical skills and analytical capabilities.
Technical Skills and Specializations
Sejal Shah possesses advanced skills in Tableau and Excel for data visualization. She is well-versed in web analytics tools like Google Analytics, Omniture, and SEMRush. Her database expertise includes Redshift, Oracle, and mySQL. Shah is also proficient in social media analytics across platforms such as Facebook, YouTube, and Snapchat, and utilizes email marketing analytics through Sendgrid, Mailchimp, and Sailthru. Additionally, she incorporates Salesforce for various analytics purposes.
Early Career and Industry Experience
Before diving into her roles in marketing and business intelligence, Sejal Shah worked at IGATE as a Software Analyst from 2011 to 2013 and as a Software Engineer from 2010 to 2011 in the Mumbai Area, India. She also spent a brief period as a Sessional Lecturer at Vidyalankar Institute of Technology in 2009. These early positions helped her develop a strong foundation in software analysis and engineering, which she later built upon in her analytics career.