Selene Callari
About Selene Callari
Selene Callari is a Senior Merchandiser at Expedia, Inc., specializing in Global Retail Integrated Campaigns. She has a diverse background in marketing and merchandising, with experience in various roles and industries.
Title
Selene Callari holds the position of Senior Merchandiser - Global Retail Integrated Campaigns at Expedia, Inc.
Current Position at Expedia
Selene Callari has been working as Senior Merchandiser - Global Retail Integrated Campaigns at Expedia, Inc. since 2017 in Seattle, Washington, United States. In this role, she collaborates with engineering and product managers to develop new merchandising tools for various platforms, including APP, CRS, Flex, and Storefront.
Previous Experience in Marketing and Merchandising
Before her current role at Expedia, Inc., Selene Callari served as Merchandiser - Secondary Merchandising Campaigns at the same company from 2016 to 2017. Her prior experience also includes marketing coordination roles at Guido's Kitchen London from 2015 to 2016, and Patina Restaurant Group from 2014 to 2015. Additionally, she worked as Fashion Assistant Creative Director at Modern Chicken in 2013 and as Marketing Assistant at A&d Consulting and Logistic Systems from 2011 to 2012.
Educational Background
Selene Callari earned a Master's degree in Marketing and Communication from Università Cà Foscari Venezia, where she studied from 2009 to 2012. She also holds a Bachelor's degree in International Economics from Università Degli Studi Di Padova, completed from 2006 to 2009. She has furthered her education with studies in Marketing and Communication at The Graduate Center, City University of New York, and in English Business at MBI - Metropolitan Business Institute.
Skills and Expertise
Selene Callari has a comprehensive skill set that includes managing marketing content localization across 46 different points of sale/locales and directing marketing channel communications to diversify traffic sources beyond traditional channels. She is proficient in utilizing analytics tools such as Omniture, Discover, and Tableau to report sales performance and derive new marketing strategies. Additionally, she has collaborated with finance teams on budget forecasting to maximize incremental gross profit.