Sonia Wharton
About Sonia Wharton
Sonia Wharton is the Senior Director of Growth Marketing at Expedia Group, with extensive experience in global marketing programs across various Fortune 500 companies.
Title
Sonia Wharton holds the position of Senior Director, Growth Marketing at Expedia Group. She has been in this role since 2022 and is currently based in Chicago, Illinois, United States.
Professional Experience
Sonia Wharton has accumulated extensive experience in the marketing field, working with various renowned companies. At Expedia Group, she served as Director, Regional/Field Marketing from 2019 to 2021. Prior to this, she was a Senior Business Program Manager, Cloud Support Services at Microsoft from 2014 to 2019 and a Senior Product Marketing Manager for Office 365 at Microsoft from 2013 to 2014. She also worked as Group Manager, Business Sales Team at T-Mobile from 2012 to 2013 and held several roles at Microsoft from 2006 to 2012, including Senior Advertising Manager, Global Advertising Team.
Educational Background
Sonia Wharton pursued her undergraduate and graduate studies in business and marketing. She earned a Bachelor of Science (BS) in Business, Management, Marketing from Gies College of Business - University of Illinois Urbana-Champaign. Additionally, she obtained an MBA in Marketing from DePaul Driehaus College of Business.
Expertise in Marketing
Sonia brings extensive expertise in building global marketing programs for both B2B and B2C sectors. She has been responsible for overseeing creative agencies and vendors, and managing multi-million dollar campaign budgets in support of global product launches. Her proficiencies include developing integrated marketing programs and campaigns across mobile, email, online advertising, paid search, video, social media, web, branded entertainment, direct mail, print, and out-of-home.
Leadership and Efficiency
Sonia is known for her dynamic leadership style which involves setting vision for marketing programs and delivering them through to execution. She excels in identifying efficiencies, streamlining processes, and implementing solutions to improve team productivity and reduce costs.