Theresa L.
About Theresa L.
Theresa L. is a Senior Market Activation Manager at Expedia Group, with a background in marketing and public relations.
Company
Theresa L. is currently working at Expedia Group as a Senior Market Activation Manager. She began this role in 2021.
Title
Theresa L. holds the position of Senior Market Activation Manager at Expedia Group. In this role, she develops comprehensive project plans and roadmaps to enhance market activation strategies.
Education and Expertise
Theresa L. studied Media Studies at the University of Illinois Urbana-Champaign and achieved a Bachelor's Degree from 2009 to 2013. Her academic background provided a strong foundation for her career in marketing and public relations.
Background
Before joining Expedia Group, Theresa L. served as a Marketing & PR Manager at HotelsCombined.com from 2018 to 2020. Prior to that, she was a PR Manager at AVIAREPS in Seoul from 2015 to 2018, and a Senior Account Executive at Access Communications & Consulting Co. in Seoul from 2014 to 2015.
Achievements
Theresa L. has led cross-functional collaboration with marketing and supply teams to ensure alignment in market activation efforts at Expedia Group. She has also utilized in-depth analysis of consumer, market, and competitor data to inform strategic decisions for Expedia Group brands.