Vincenzo Bruno
About Vincenzo Bruno
Vincenzo Bruno is the Director of Brand Integration at Vrbo, part of the Expedia Group, with extensive experience in brand marketing and management.
Current Position: Director, Brand Integration at Vrbo
Vincenzo Bruno is the Director of Brand Integration at Vrbo, a part of Expedia Group, since 2023. He operates out of London, England, United Kingdom. Bruno oversees the alignment and integration of brand strategies across various channels and initiatives within the company.
Brand Marketing Experience at Expedia Group
Vincenzo Bruno has an extensive career at Expedia Group, working his way up through several positions in brand marketing. From 2019 to 2023, Bruno was the Senior Manager for Brand Marketing, leading global sponsorships with major partnerships including the NBA, UEFA Champions League, and Liverpool FC. Preceding this role, he served as a Senior Brand Manager for EMEA from 2017 to 2019 and as a Brand Manager for EMEA from 2016 to 2017. His journey at Expedia began as a Market Associate for the UK and Ireland in 2013.
Previous Roles in Marketing and Project Management
Before his tenure at Expedia Group, Vincenzo Bruno worked at Hertz as a Marketing & Online Analyst from 2012 to 2013 in London. He also gained project management experience during his internship at UniCredit in Milan from 2011 to 2012. Additionally, he worked as an Assistant Project Manager Intern at the Italy-America Chamber of Commerce West in Los Angeles for four months in 2010.
Educational Background in Business and Finance
Vincenzo Bruno holds a Master of Science (M.Sc.) in Business Administration and Management from Bocconi University, completed in 2012. He also studied Corporate Banking through a Summer Course at Simon Fraser University in 2008. His academic journey began with a Bachelor's degree in Economics and Finance from Bocconi University between 2006 and 2009.
Expertise in Marketing, ROAS Measurement, and Media Management
Vincenzo Bruno specializes in TV creative development and testing as part of his brand marketing expertise. He is also proficient in Return on Advertising Spend (ROAS) measurement, a vital aspect of his brand marketing and management skills. His experience spans both traditional and digital media management, enhancing his comprehensive marketing skill set.