Violetta Borisova
About Violetta Borisova
Violetta Borisova is the Regional Account Manager UK&IE at Expedia Group, Inc., with a background in hospitality management and extensive experience in customer relationship management and event management.
Current Role at Expedia Group
Violetta Borisova is currently serving as the Regional Account Manager for the UK and Ireland at Expedia Group, Inc. She has been in this role since 2019. In this position, she plays a pivotal part in guiding partners through the listing setup process, ensuring successful outcomes. Borisova leverages Expedia Group's market insights and revenue management tools to enhance partner engagement, improving pricing strategies and maximizing revenues. Her responsibilities also include gathering and incorporating partner feedback to senior leadership to raise satisfaction with Expedia Group's products.
Previous Experience at Expedia Group
Before her current role, Violetta Borisova worked at Expedia Group as a Lodging Partner Associate I-III for the UK and Ireland from 2018 to 2019. During her time in Prague, Czech Republic, she concentrated on building strong relationships with lodging partners and providing support to enhance their business with Expedia Group. Her experience in the lodging partner associate role equipped her with valuable skills and insights that continue to benefit her in her current position as Regional Account Manager.
Earlier Career Experience
Early in her career, Violetta Borisova held several roles that contributed to her professional development. From 2016 to 2017, she worked as a Customer Relationship Management Advisor at BlueLink International CZ in Prague. Prior to that, she served as an Assistant to the CEO at Daynat-UK, Ltd. in Minsk, Belarus, from 2015 to 2016. She also gained experience as an Event Manager and Customer Service Manager at Gourmet in Minsk, Belarus, from 2014 to 2015. These positions helped her build a strong foundation in customer service, relationship management, and event planning.
Educational Background
Violetta Borisova graduated from The Institute of Hospitality Management in Prague, where she studied gastronomy, hospitality, and tourism. She earned her Bachelor's degree from this institution after completing a three-year program from 2009 to 2012. Her educational background has provided her with a solid foundation in the principles and practices of the hospitality industry, which she continues to apply in her professional roles.
Pandemic Market Rebound Strategy
During the COVID-19 pandemic, Violetta Borisova played a key role in launching and supporting projects related to market rebound strategy. Her efforts were critical in helping partners navigate the challenges posed by the pandemic, ensuring their businesses could recover and thrive. Through her work, she demonstrated her ability to devise and implement effective strategies under challenging circumstances.