Virginia Bochy Simpson
About Virginia Bochy Simpson
Virginia Bochy Simpson is a Business Development Manager for Travel Ads at Expedia Group, specializing in CPC, CPM, and tier-level buy-in recommendations.
Title
Virginia Bochy Simpson currently holds the position of Business Development Manager, TravelAds at Expedia Group. She started this role in 2021 and operates out of the Dallas-Fort Worth Metroplex.
Previous Roles at Expedia Group
Virginia has a demonstrated history with Expedia Group, where she served in multiple roles. She was the Market Manager in 2021 for seven months and previously worked as Associate Market Manager, Central Region, from 2018 to 2021. All of these roles were based in the Dallas-Fort Worth area.
Experience in GolfNow and NBC Sports Group
Virginia Simpson also gained valuable experience at GolfNow | Golf Channel | NBC Sports Group | NBCUniversal. She worked as a Course Partner Services Intern in 2016 for three months, and prior to that, she was an Integrated Product Sales Intern from 2015 to 2016 for ten months. Both internships were based in the Orlando, Florida Area.
Education and Expertise
Virginia earned her degree in Business Administration and Management from the University of Central Florida, where she studied from 2012 to 2016. Her educational background laid the foundation for her expertise in business management and development.
Skills in Business Development and Ad Campaigns
In her current role at Expedia Group, Virginia facilitates co-op campaigns by coordinating with hotels and Convention and Visitors Bureaus (CVB) within a given market. She specializes in providing cost-per-click (CPC), cost-per-thousand impressions (CPM), and tier-level buy-in recommendations tailored to market demand. Additionally, she hosts in-person presentations and webinars for both internal and external stakeholders, collaborates with agencies, and consistently analyzes data to meet clients' return on ad spend (ROAS) and return on investment (ROI) benchmarks.