Vivian Tsai
About Vivian Tsai
Vivian Tsai is the VP, Global Head of Air, Car, Packages, and Cruise Lines of Business at Expedia Group, with extensive experience in retail strategy, marketing, and operations.
Current Role at Expedia Group
Vivian Tsai is currently the Vice President, Global Head of Air, Car, Packages, and Cruise Lines of Business at Expedia Group. She assumed this role in 2023 and is based in the Austin, Texas Metropolitan Area. This position involves overseeing various travel-related business segments, managing strategic initiatives, and driving business growth across multiple travel services.
Previous Experience at Expedia Group
Prior to her current role, Vivian Tsai served as the Vice President, Global Markets North America, APAC and Product Enablement at Expedia Group from 2021 to 2023. During her tenure, she focused on expanding the company's market presence across North America and the Asia-Pacific regions. She was integral in product enablement, enhancing operational efficiency and market competitiveness.
Roles at Google
Vivian Tsai held several significant roles at Google between 2016 and 2021. She was the Global Head of Retail & Payments Marketing for Google Play from 2019 to 2021, focusing on strategic marketing initiatives. Before that, she headed National Strategy and Operations for Google Hardware and Google Fiber, where she was involved in national retail strategies and operational management.
Leadership in Ecommerce and Retail
Vivian Tsai has a robust background in the ecommerce and retail sectors. She was the Vice President of Global Ecommerce at UNIQLO from 2014 to 2016, overseeing ecommerce strategies and global market expansion. Before that, she contributed significantly to Timbuk2 as Vice President and Director of Ecommerce and Retail, playing a critical role in the company's online sales growth and retail operations.
Early Career and Consulting
Vivian Tsai's early career includes consultancy roles and strategic positions at prominent companies. She consulted for members-only private sale ecommerce businesses from 2008 to 2010, and earlier, she led special projects at Macy's, reporting directly to the CEO. She also has experience as a business analyst at A.T. Kearney. Her diverse early career laid a strong foundation for her subsequent leadership roles.