William Lee, MBA
About William Lee, MBA
William Lee, MBA, is a Senior Manager of Segment Marketing at Expedia Group with over 20 years of experience in strategic and tactical marketing.
Title
William Lee holds the title of Senior Manager, Segment Marketing at Expedia Group. He began this role in 2023 and is based in Seattle, Washington, United States, working in a hybrid setting.
Professional Experience at Expedia Group
In his current role at Expedia Group, William Lee leads the pre-purchase activation signals team. He focuses on driving the conversion of active shoppers on platforms such as Expedia, Hotels.com, and VRBO. Lee's work is integral to enhancing customer engagement and increasing conversion rates through strategic marketing initiatives.
Previous Roles and Companies
William Lee has held several senior marketing positions at prominent companies. At Amazon, he served as Senior Marketing Manager for Prime Video International from 2020 to 2023. Prior to that, he was the Head of CRM at TCS World Travel from 2017 to 2020. Lee also worked at T-Mobile as Senior Segment Marketing Manager for Accessories from 2015 to 2017, and at Softcard as Senior Manager, Channel Marketing from 2012 to 2015. His earlier roles include Carrier Marketing Manager at TeleNav (2010-2012) and two positions at Microsoft: Global Marketing Manager, Premium Mobile Experiences (2009-2010) and Channel Marketing Manager, Mobile Communications Business (2005-2009).
Education and Expertise
William Lee earned a B.A. in History and Economics from the University of Virginia. He furthered his education by obtaining an MBA with a focus on Marketing from Strayer University. Lee has over 20 years of experience in strategic and tactical marketing, specializing in integrated marketing programs and product launches. He is adept at building strong partnerships and executing successful go-to-market strategies.
Specializations
Lee's expertise encompasses a wide range of marketing areas, including channel marketing, product marketing, partner marketing, and go-to-market strategy. He is skilled in contributing to customer acquisition and retention through developing and executing comprehensive marketing plans. His extensive experience in both strategic and tactical marketing makes him a valuable asset in any marketing department.