Xin(stacy) Xu
About Xin(stacy) Xu
Xin (Stacy) Xu is a Data Scientist specializing in Marketing Analytics at Expedia Group, with a background in data analysis and marketing from various companies and academic institutions.
Company
Xin (Stacy) Xu currently works at Expedia Group as a Data Scientist in the Marketing Analytics department. Her tenure started in 2021. Expedia Group is headquartered in Seattle, Washington, United States.
Previous Experience at SIGMA Data Insights
Before joining Expedia Group, Xin Xu worked at SIGMA Data Insights as a Data Analyst from 2017 to 2021. She spent four years with the company in the Rochester, New York area.
Internship at Edelman Intelligence
In 2017, Xin Xu interned at Edelman Intelligence as a Data Visualization specialist. Her internship lasted for three months and took place in Rochester, New York area.
Role at American Eagle Institute
From 2015 to 2016, Xin Xu worked as a Marketing Analyst at American Eagle Institute. The position, based in Xuzhou, Jiangsu, China, lasted for nine months.
Educational Background in Accounting and Marketing Analytics
Xin Xu studied at Nanjing University of Finance and Economics, earning a Bachelor of Business Administration (B.B.A.) in Accounting. She furthered her education at the University of Rochester, where she completed a Master's degree in Marketing Analytics.
Specializations in Data Science for Marketing
Xin Xu specializes in capital allocation and customer lifetime value analysis using advanced forecasting models like Prophet. She employs causal inference and geo testing for brand campaign measurement, connects long-term brand equity with short-term business metrics, and analyzes the brand halo effect on performance marketing to optimize strategies.