Yasuhiro Kawasaki
About Yasuhiro Kawasaki
Yasuhiro Kawasaki is the Senior Market Activation Manager for APAC Focus Markets at Expedia Group, with extensive experience in marketing and business development roles across various companies in Tokyo, Japan.
Current Title and Role at Expedia Group
Yasuhiro Kawasaki currently serves as the Senior Market Activation Manager for APAC Focus Markets at Expedia Group. He started this role in 2023 and is based in Tokyo, Japan. Kawasaki works closely with Expedia and Hotels.com marketing teams, providing strategic guidance for brand and marketing campaigns, including SEM, Meta, PR, Social, and Affiliate. His responsibilities involve leading execution-focused workstreams that span across various teams within Expedia Group, such as global marketing, product, and supply teams.
Previous Roles at Rakuten
Before joining Expedia Group, Yasuhiro Kawasaki held several roles at Rakuten. From 2022 to 2023, he was a Manager in the Marketing Group of the Video Streaming Department. Prior to that, he served as Team Manager in the Marketing Department at Rakuten Wallet, Inc. from 2020 to 2022. Kawasaki also worked in the Marketing Planning, Brand & Marketing Strategy Department from 2018 to 2020. All these roles were based in Tokyo, Japan.
Education and Expertise
Yasuhiro Kawasaki has a comprehensive educational background. He completed a MicroMasters Program in Digital Leadership from edX (BUx - Boston University Questrom School of Business) between 2017 and 2018. He holds a Master of Business Administration (M.B.A.) in Global Marketing from the City University of Seattle, earned between 2015 and 2017. Additionally, he achieved a Bachelor's Degree from the Faculty of Humanities, Department of Japanese Literature at Sophia University, where he studied from 2007 to 2011. Kawasaki also studied at the Tokyo Designplex Institute, where he completed a Web Creative Division program in 2021. His early education includes high school study at Saitama Prefectural Kasukabe High School.
Professional Background
Yasuhiro Kawasaki's professional experience spans various industries and roles. He began his career as an Engineer in the Billing System Design Department at Tokio Marine Nichido Systems Co., Ltd. from 2011 to 2014. He worked as a Business Development Intern at BeNative for two months in 2016, and as a Marketing Consulting Intern at People and Platforms from 2015 to 2016 in the Greater Seattle Area. Kawasaki also served as a Consultant in the Financial Services sector at Capgemini for one year from 2017 to 2018 before joining Rakuten.
Strategic Contributions at Expedia Group
In his current role at Expedia Group, Yasuhiro Kawasaki has facilitated knowledge sharing of best practices across global retail market teams. He has been instrumental in constructing an effective activation toolkit. Kawasaki's strategic contributions include providing guidance for brand and marketing campaigns, and leading execution-focused workstreams across various teams within the organization, such as global marketing, product, and supply teams.