Yulya Toporochan
About Yulya Toporochan
Yulya Toporochan is an Email Marketing Manager at Expedia Group with extensive experience in digital marketing and project management.
Title
Yulya Toporochan is currently employed as an Email Marketing Manager in Media Solutions at Expedia Group.
Current Role at Expedia Group
Yulya Toporochan has served as the Email Marketing Manager for Media Solutions at Expedia Group. She has held this position since 2018 in the Greater Seattle Area. Her responsibilities include strategizing and managing email marketing campaigns, building HTML email templates in Salesforce and Seismic, as well as aligning marketing and sales efforts to enhance the sales pipeline.
Previous Experience
Before joining Expedia Group, Yulya Toporochan worked as a Digital Marketing Specialist at Quorum Review - Independent Review Board from 2017 to 2018. She also has held positions such as Internal Communications Manager at Portland State University's School of Business, Head of Media & Communication at AHK Greater China, Brand Consultant at GREENKERN GROUP, Project Manager at Aperto, Customer Support Manager at VZnet Netzwerke Limited, and Project Manager at POS Services. Her industry experience spans roles in marketing, communication, and customer support.
Education and Expertise
Yulya Toporochan holds a B.A. in Business Administration from Hochschule für Technik und Wirtschaft Berlin, studied Marketing and Communication at VWA Hochschule für berufsbegleitendes Studium, and achieved additional education in Business Administration from the University of Technology, Sydney in 2010. She also completed a program at Portland Code School focusing on HTML, CSS, JavaScript, and JQuery. Her expertise lies in managing email marketing campaigns, using tools like HubSpot and Marketo, and maintaining data hygiene in lead generation.
Lead Generation and Database Management
In her role at Expedia Group, Yulya Toporochan is heavily involved in the migration and management of HubSpot and Marketo databases. She plays a critical role in maintaining data hygiene and lead scoring in lead generation campaigns, which are essential for driving effective marketing strategies and accelerating leads through the sales pipeline.