Zac Chen
About Zac Chen
Zac Chen is a Marketing Analytics Manager at Expedia Group in Singapore, known for his ability to synthesize complex data into actionable business insights.
Title
Zac Chen serves as the Marketing Analytics Manager at Expedia Group. He has held this position since 2020 and operates from Singapore.
Experience at Expedia Group
Since 2020, Zac Chen has been working at Expedia Group as the Marketing Analytics Manager. In this role, he develops strategic insights from data analytics to enhance marketing campaigns. He effectively engages with diverse stakeholders to align marketing strategies with business goals. Zac holds a strong ability to synthesize complex data into actionable business insights.
Previous Experience at AirAsiaExpedia
Before his current role, Zac served as a Senior Business Analyst at AirAsiaExpedia from 2014 to 2020. During his six-year tenure in Singapore, he significantly contributed to business analysis operations, leveraging his analytical skills to drive business improvements.
Early Career Roles
In his early career, Zac gained diverse experience by working in various organizations. He was a Content Strategist, Regional CRM at ZALORA Group for three months in 2014. In the same year, he worked as an IT Intern at EcoColors Tour Agency in Cancun, Mexico. Additionally, he served as an Emerging Products Executive at Visa from 2012 to 2013 and also held the role of Emerging Products Intern in 2012.
Education Background
Zac Chen completed his Bachelor of Science in Information Systems Management with a second major in Operation Management from Singapore Management University between 2010 and 2014. Prior to that, he studied Networking and earned a Diploma in Engineering Informatics from Nanyang Polytechnic from 2005 to 2008.