Zoraida Rando, MBA Executive
About Zoraida Rando, MBA Executive
Zoraida Rando is the Market Manager Costa del Sol at Expedia Group and a seasoned educator in Revenue Management, with extensive experience in the hotel industry.
Current Roles at Expedia Group and Audiolís
Zoraida Rando is currently serving as the Market Manager Costa del Sol at Expedia Group. She has been in this role in the Málaga Area, Spain, since 2018. In addition, she works as a Revenue Management Professor at Audiolís, a position she has held since 2017. Both roles leverage her extensive expertise in market and revenue management.
Diverse Teaching Experience
Zoraida has extensive teaching experience in revenue management across multiple institutions. She has served at Universidad Internacional de La Rioja as a Profesor y Autor en Máster de Revenue Management, CESAE Business&Tourism School as a Tutor Especialista Área Revenue Management y autora contenidos, and currently teaches at Universidad de Málaga and Les Roches Marbella International School of Hotel Management. Her efforts focus on both online and offline courses designed to instill advanced revenue management practices in hospitality students.
Professional Experience in Revenue Management
Zoraida has held numerous roles specializing in revenue management, including positions at GlobRes as Directora de Revenue Management, and at Fuerte Hoteles where she served as both Directora Comercial & Revenue Management and Jefa de Revenue & eCommerce. Her career is marked by substantial contributions to adapting hotel structures to modern revenue management challenges, involving both technological and process-oriented strategies.
Educational Background and Certifications
Zoraida holds an Executive MBA from ESIC: Business & Marketing School and various certifications from prestigious institutions such as Cornell University, HSMAI, and IRCO. Her educational pursuits include specialized courses in hotel revenue management, digital marketing, leadership, and coaching. Notably, she obtained a Bachelor's Degree in Translation and Interpretation from Universidad de Málaga.
Industry Contributions and Focus
Throughout her career, Zoraida has focused on implementing revenue management practices in the hospitality industry, working with international hotels across Europe and the Middle East. She is known for her ability to create and coordinate new departments to tackle challenges in revenue management and distribution. She emphasizes technological and automated approaches to enhance the profitability and efficiency of hotel operations.